Biography

Leven Li is an experienced luxury travel designer with a strong background in Australia’s premium tourism industry. With over a decade of hands-on expertise in bespoke travel planning and high-end guest experience design, he specializes in creating immersive journeys that blend cultural depth with refined comfort.

Driven by a passion for storytelling and authentic exploration, Leven focuses on designing travel experiences that go beyond sightseeing—connecting travelers with the essence of China through curated cultural encounters, local insights, and meaningful moments. His approach emphasizes emotional resonance, personalization, and seamless execution.

As Co-Founder of Origin China Travel, Leven Li plays a key role in shaping the brand’s vision and product philosophy. He is committed to delivering sophisticated, tailor-made China travel experiences that meet the expectations of modern luxury travelers from Europe, North America, and beyond.

Chronology

2017 – Present
Co-Founder & Luxury Travel Experience Director, Origin China Travel

• Co-founded a high-end China travel brand focused on private, tailor-made journeys
• Leads product design and creative direction for luxury travel experiences
• Oversees destination curation, storytelling, and experiential innovation

2013 – 2017
Senior Travel Consultant & Experience Designer, Australia Premium Tourism Industry

• Designed bespoke itineraries for international luxury travelers
• Specialized in experiential travel, cultural immersion, and high-end service delivery
• Worked with leading tourism operators and luxury travel networks

2009 – 2013
Travel Planner & Cultural Experience Specialist

• Focused on customized travel planning and destination research
• Developed unique cultural programs and local experience partnerships

2005 – 2009
Bachelor’s Degree, Tourism & Hospitality Management

• Studied international tourism systems, hospitality operations, and service management